[ad_1] MarTech company Wondrlab has acquired Neon – a performance marketing agency. The Neon acquisition follows the WYP acquisition and the Opportunity acquisition. This acquisition reinforces the promise of WonderLab by enabling its customers to monetize as well as brand building. This is especially necessary for building the first-party digital landscape to survive in a […]
The Art of Creating a Viral Marketing Campaign
[ad_1] by Douglas Anderson As a marketer, we have all attempted to create a viral marketing campaign, however, exactly what triggers virality still remains a mystery to many marketing professionals. Most things on the web go viral because of the snowball effect: someone sees something they enjoy, then they share it, then some of their […]
Oil marketing companies seeking ‘relief’ as under-recoveries mount: Hardeep Singh Puri
[ad_1] Another round of hike in fuel prices by Oil Marketing Companies (OMCs) may happen in the near future. Petroleum and Natural Gas Minister Hardeep Singh Puri said on Thursday that state-run fuel retailers have knocked on the doors of the government seeking “relief”, while adding that “pricing is their decision”. Retail fuel prices have […]
Will invest Rs 77- 96 crore in router marketing in FY23; Aim to achieve revenue of Rs 60 crore
[ad_1] Game streaming platform Rutger aims to achieve Rs 60 crore gross revenue by the end of FY23, Rutger’s founder and CEO Piyush Kumar told Brandwagon Online, though he declined to comment on losses for the year. The platform which currently claims to have 11.46 million Monthly Active Users (MAUs), is expecting to see a […]